Our Background

Living the good life inside and out!

Insideout first opened its doors to the public in December 2006 in a warehouse in Massade, Gros Islet. The idea behind it was simple; to offer customers the best selection and variety of furniture and home decor in St. Lucia! Over the years, we developed and expanded our product offering to showcase the latest designs and trends in home furnishings and decor. In June 2014, we moved literally across the road from where we were to our new home in the M&R Building in order to serve our customers in a more comfortable environment. Not just a furniture store, we offer decorating and upholstery services for one room or an entire house. We pride ourselves on offering a quality product with the highest levels of service that our customers have come to expect from us. We invite you to come by and shop our ever changing collections and to be inspired to live the good life inside and out!


Meet the team

Loraine /

Co-owner and manager

Born and grew up in the UK, I travelled the world extensively working with British Airways before moving to the beautiful island of St. Lucia in 1994. I am married with two children. I have a passion for design and nice things and like to surround myself with them. I enjoy being with friends, eating out and entertaining. In 1994 I opened a clothing boutique primarily dealing in brand name clothing. The store has developed and has become a ‘go to’ store for people looking for high quality, up to date clothing and exquisite leather accessories. I offer Ralph Lauren, Dockers, Land, Levis, and Nautica, all lines with excellent quality merchandise. Insideout reflects this quality ethos also, offering up to date looks and styling in furniture and home accessories. Home decor choices on island have traditionally been limited and ‘dated’ but that is changing now. Exposing people to new choices, design aesthetics and encouraging them to develop their own sense of style brings so much joy to me. We live in a beautiful country and our homes should reflect that beauty. When I travel to trade shows with Kathy, my partner and friend we carefully select products that will stand up to a tropical climate, have a nice design and reflect the indoor-outdoor lifestyle that living in the Caribbean brings. Life is about working hard, playing hard and enjoying everything around you, your home included!

Kathy /

Co-owner and design consultant

After graduating from university with a business degree I returned to St. Lucia and in short order got married and 2 years later, had a beautiful baby girl Lauren. I love being creative and crafty with a keen eye for design, enjoy going to the beach, traveling and hanging out with friends. It was while building my dream home that I was able to develop my skills in decorating.  Having a love of interiors, I later went on to get a diploma in interior decorating to hone my skills even more. Making your home a place where you not only feel comfortable and safe, but also where you share who you are with family and friends surrounded by the things you love, is something I believe in very strongly. I was busy raising my daughter, when my good friend Loraine, an accomplished business woman, approached me with the idea of going into the home decor business together. This idea excited me, as the market needed a place where you could get pretty much everything for your home; a place that would showcase beautiful furniture and home decor accents as well as inspire others to help them achieve the home they always dreamed of, right here in St. Lucia!

And so INSIDEOUT was born…

Helena /

Home decor associate

My name is Helena and I am one of the friendly faces you will meet at Insideout. I have been working here for 9 years and over that time I have developed a strong interest and keen eye for home design and home furnishings. Previously I worked in sales in Castries and over the years I have built a very strong rapport with my many wonderful customers whom many I also consider my friends. I am outgoing and friendly and love to have a chat with you I strongly believe that if I can get to know you better it helps me understand what you are looking for and so I can guide you better in your home furnishing choices and make suggestions that may have missed your eye when browsing our wonderful showroom. Many of our customers visit us often not always to make a purchase, but sometimes just to visit with us and take in the displays so they can get inspiration and ideas for their own homes. I welcome this and enjoy these interactions.

Angela /

Home decor associate

Often described as the girl who likes to laugh, I have been working at Insideout for six years.  I am outgoing by nature and have a good sense of humour. Working hard and completing tasks makes me feel proud. I take pleasure in making customers feel relaxed and happy either in person or over the telephone.  I try my best to assist customers in selecting the perfect item for their space and there is nothing more satisfying than when a customer leaves the store feeling happy with their purchase and the service they received. I am a mother of two and enjoy going to church. I am neat and tidy and always try my best. I am very considerate to others and I like to share with my friends and colleagues.